BETA International 2005

BETA International – Truly Global

MORE stands and a bigger variety of new and exciting products with an upbeat mood was the order of the day at this year’s BETA International Trade Fair.

The biggest and the best equestrian and country clothing Trade Fair in Europe, BETA International remains at the forefront of innovation, driving the industry forward.

With trade reaching a new scale, this year’s Trade Fair was the place to be for those serious about supporting their industry and meeting visitors from all over the globe.

Claire Thomas of organiser’s EMC said: “We have received many positive comments about the Trade Fair and are very pleased that so many exhibitors were busy with both visitors and sales.”

BETA Executive Director and Secretary Claire Williams said: “Throughout the three days our stand was very busy with many new enquires regarding membership. Interest in BETA continues to grow and develop.”

David Stuart-Monteith of Belstane Marketing said: “We had an excellent show, Sunday was the busiest day we have ever had at a Trade Fair, sales were up and I couldn’t have asked for more.”

Lucy Hibbert at Comfort Zone Equestrian said their new Airflex pad and stud girth had gone down a storm, whilst Janet Kent of Tally Ho was delighted with the response to their new products.

Andrew Laver of Royston Products, the William Funnell range said: “We were delighted with the show, the stand was busy all three days our new products were well received and the sales exceeded our expectations.”

At Battle Hayward & Bower Rob Welch said: “Throughout the Trade Fair we had a good flow of visitors to the stand all wanting to do serious business. You can only see so many customers and it helps when they all want to place orders.”

Nicola Tyler of third time exhibitor TopSpec said: “There has been huge interest in the whole product range and we are delighted with the interest shown for TopSpec AntiLam. Sunday was the best ever it has been for us and having our sponsored riders along worked really well.”Vanessa Fairfax of Thorowgood said: “We had a great response from key customers as well as very positive reactions to the Fish adjustable fit system, we have been overwhelmed with interest in our new Claire Lilley Training Kit which is available with a free DVD.”

At Equenox, Jane Williams’ ever innovative range included new clothing, rugs, bandages and casual gear which drew a lot of admirers.

Will I’Anson of first time exhibitors Speedi-Beet said: “As we distribute through wholesalers, exhibiting at BETA International has proved very worthwhile with excellent feedback.”

At AlvaHorse a delighted Phil Bowen said: “We sold more in the first day than we did in the whole of last year’s Trade Fair we are over the moon.”

Michael Say of Wahl added: “The show has gone very well for us with a constant flow of enquiries from all over the world.”

Next: BETA International 2006 Show is 19. 20. 21. Febuary 2006

www.beta-int.com