Next Show: Sun 18 Feb 2007 - Mon 19 Feb 2007 - Tue 20 Feb 2007

BETA International 2006
Catwalk Autumn / Winter 2006
into Spring / Summer 2007

http://www.beta-int.com

Top brands sponsor BETA International 2007

Some of the most famous names in the equestrian trade have pledged their support for BETA International 2007.

The 29th running of the world’s foremost exhibition for the equestrian and country trades takes place on 18-20 February at the NEC, Birmingham.

Main sponsor, leading bedding brand easibed, returns to BETA International 2007 for a second consecutive year.

"Our involvement with BETA International has given easibed high profile worldwide exposure as well as allowing us to communicate directly with our UK customer base," said Ian McColville, easibed's national sales manager.

"Early publicity for BETA International 2007 has already played a valuable role in the successful negotiation of more than one major export contract." Visiting exhibitors’ stands remains a core activity for BETA International buyers who can also see the latest products brought to life via the exhibition’s popular feature areas.

PONY and Horse & Rider magazines are once again sponsoring the Fashion Show, while clipping and trimming products supplier Wahl (UK) continues to lend its name to the Horse Demonstration Arena.

Renowned for its friendly atmosphere, BETA International is the perfect place to network and socialise with new and established business contacts.

The Dermoline Coffee Shop and Horse & Hound Champagne & Seafood Bar are both popular meeting places which their respective sponsors are again supporting during BETA International 2007.

Clothing label Caldene's sponsorship comprises the provision of highly practical carrier bags to all visitors. "BETA International must have among the most loyal band of sponsors in the exhibition industry," said Claire Thomas, commercial manager of exhibition organiser EMC.

"Their continued support demonstrates tremendous commitment to both BETA International and the vitality of the wider equestrian industry."

BETA International organiser EMC is a wholly-owned subsidiary of the BETA Group.

For more details, contact Neil Clow at BETA International on +44 1937 582111

or email neilc@beta-int.com

www.beta-int.com

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40m investment for BETA International venue

The National Exhibition Centre (NEC) in Birmingham, UK the venue for BETA International is undergoing a £40 million improvement programme.

The latest upgrades to the NEC’s restaurants follow an £8 million revamp of its Piazza area, while £2 million has been invested in car park resurfacing work. The project is part of a three-year plan.

"The first phase of our improvements has been a great success," said Paul Thandi, recently appointed CEO of the NEC Group. "We will now continue with our investment programme, improving the fabric and service of the NEC."

BETA International has been based at the NEC since 1995. The UK’s premier exhibition centre, it offers free parking for up to 22,000 cars, plentiful nearby hotel accommodation and excellent links via motorway, rail and Birmingham International Airport to anywhere in the world.

BETA International occupies three interconnecting halls within the NEC, all on one level and therefore providing easy and convenient access to visitors and exhibitors.

Since it was opened by Her Majesty The Queen in 1976, the NEC has staged more than 3,000 exhibitions in its 21 halls that cover 200,000 square metres – equivalent to 26 football pitches.

Each year, the venue attracts four million visitors to around 600 other events including Crufts dog show, the Horse of the Year Show and Supreme Cat Show. A Pavarotti concert in 2002 remains the NEC’s highest grossing concert.

BETA International 2007 takes place at the NEC, Birmingham, on 18-20th February.

For more details, contact Neil Clow at BETA International on +44 1937 582111

or email neilc@beta-int.com

www.beta-int.com

Next Show: Sun 18 Feb 2007 - Mon 19 Feb 2007 - Tue 20 Feb 2007